Rachel McConnell is an experienced content professional who's done everything from content design and strategy, to leading teams and consultancy. She's currently content design manager at BT, though previously worked for Clearleft, where the concept of Content by Design came to life! Over her career she's created content for brands such as Unilever, John Lewis, Nationwide, and Deliveroo, and is the author of Why you need a content team and how to build one.