Kinneret Yifrah

Kinneret is a microcopy expert and UX writer. She’s written microcopy for dozens of websites and apps, but her true passion is writing for public services and government institutions, where microcopy can genuinely improve lives on a national scale and shape a better reality.

Kinneret’s pioneering book “Microcopy: The Complete Guide” was translated into 5 languages and is in daily use by professionals from more than 50 countries.

She leads the Israeli UX writing community of 16k pros, gives talks and workshops, and curates The International UX Writing Library.

She hosts a podcast about making brave choices (in Hebrew) and writes her MA theses on freelancers’ social rights.